Justyna Orzeł: Smart shopping is already a clear trend

Poles do not want to give up good quality products, but they are looking for bargains. They are starting to choose smart shopping, says Justyna Orzeł, Vice President and General Secretary of Carrefour Polska.

Publikacja: 08.09.2022 03:00

Justyna Orzeł

Justyna Orzeł

Foto: Mariusz Szachowski, fototaxi.pl

Is Carrefour experiencing food availability problems?

Today, we have no problem with the availability of most of the range. There may be a shortage of individual products on the shelves. We strongly rely on cooperation with Polish local suppliers, which gives us a guarantee of food security.

On the one hand, we are all afraid of deficiencies. On the other hand, about 5 million tons of food is wasted in Poland. Poles have started to do smart shopping to limit waste?

The last two years have seen very big changes in shopping habits. Pandemic, war, inflation, and the energy crisis are depressing consumer sentiment. The financial situation has deteriorated significantly for 60 percent of our customers. They are starting to choose smart shopping. They may not want to give up good quality products, but they are definitely looking for bargains. They carefully plan their purchases before going to the shop. Also, they tend choose a shop that has special offers. We stick to the shopping list. The tendency to stockpile commodities has decreased. We choose smart substitutes for more expensive products and try to eat healthy all the time. Smart shopping is already a clear trend.

The retail industry accounts for 7 percent of wasted food. How is Carrefour countering this?

We have been working for more than a decade to prevent waste. The first campaigns were held in 2013. We started to work with NGOs and donate full-value products that we could not sell. Then, we started to measure the scale of the phenomenon and manage it on a regular basis. Ultimately, we reduced the amount of food wasted in the shop by 54%.

The supply chain is also important. We have changed the way we buy. We are starting to think about small local suppliers. We already have 300 such suppliers in the vicinity of our shops.

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Justyna Orzeł: Mądre zakupy to już wyraźny trend

For several years now, we have been talking extensively about zero waste and suggesting to customers how not to waste food. We have introduced a wide range of products sold by weight. Customers can buy exactly as much as they need. We encourage people to buy with their own packaging to provide additional environmental benefits. In the pandemic, this trend started to wane, but we have already returned to an intensive path of activities in this respect.

We cut prices when it comes to full-value products that are nearing the end of their shelf life. We have made special displays to make them easy to find. Customers are increasingly willing to choose them. This is confirmed by the collaboration with Too Good To Go. They recently celebrated 2 million meals saved from going to waste, 25% of them with our participation. We are proud of that.

How will shopping habits of Poles change in the coming months?

Inflation has settled in our homes. It will continue to determine consumer behaviour for a long time to come. The smart shopping trend will get stronger. We will look for ways to buy wisely. How to reconcile good food with an economical approach? You will have to make compromises in your shopping basket. For example, customers are saying they may give up fresh fish, but they still want to buy fruits and vegetables. They may be inclined to look for more economical deals. However, they may want to indulge in a little pleasure and luxury from time to time. They will find inspiration for this in our shops.

— Recorded by: Grzegorz Balawender

Partner: Francusko-Polska Izba Gospodarcza CCIFP

Is Carrefour experiencing food availability problems?

Today, we have no problem with the availability of most of the range. There may be a shortage of individual products on the shelves. We strongly rely on cooperation with Polish local suppliers, which gives us a guarantee of food security.

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