How do Carrefour customers react to the price increase? Are you doing anything to reduce prices?
Retailers and other organisations must stand firm and propose specific changes as inflation is going to last longer than just a few months. We will face the consequences of inflation for several years. Every company must have a plan and be flexible in it. Recent months have brought two tests for companies. The first is the pandemic. The second is the war which started at the end of the pandemic and affects all of us. If we had not been flexible in our strategies, we would have failed the test. Some companies are facing serious problems now.
Carrefour paved the way for change before the pandemic appeared and can be really satisfied with the results today. We have implemented changes that help us combat negative influences in the market. This includes our own brand developing most rapidly in the Polish market. We have implemented loyalty campaigns with additional discounts on all purchases during the weekend. The customer expects to be able to take advantage of the discount on a regular basis and this is what our app offers. No one else in Poland offers a discount on the entire assortment.
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Carrefour już przed pandemią rozpoczął drogę, która dzisiaj daje powód do zadowolenia – mówi Marek Lipka, członek zarządu, dyrektor handlowy i supply chain Carrefour Polska.
Another thing is smart shopping. Customers are careful about what they buy and when. We came out with the campaign “Smart dinner – not more than PLN 5 per person.” The price might seem impossible to achieve, but all it takes is the right choice of products. And this is just the beginning of what we want to do.
