Expansion abroad

Last year, Polish companies invested 4.4 billion USD abroad. The Central European companies should now put a bet on expansion in the region

Publikacja: 13.09.2008 04:17

„It is some obstacle to investments that the region’s economies are rather small. However, this is definitely the direction that should be taken by companies from that part of Europe”, said the Unicredit economist Martin Blum during the panel „Are We Losing the Chance? Time for International Expansion of Polish and Other Central European Companies”. In his opinion, the value of Polish investments abroad can be expected to grow 10-15% a year in the years to come. Mentioned as the main directions of the expansion are Poland’s neighbours – Ukraine, Russia, Czech Republic. What also forces the foreign expansion of Central European companies is the fact that, despite the persistent high levels of inflowing foreign investments, a slight drop is forecasted for this year in Czech Republic, Hungary, Ukraine and Russia.

Even though the foreign concerns” investments in Poland are still growing, the experts who gathered in Krynica suggest that our economy, just like other economies in this part of Europe, forces companies to seek their opportunities abroad. The more so as – according to assertions made by Wieslaw Rozlucki during the panel „Investment Risk in Central and Eastern Europe: Is Recession Imminent?” the former head of the Warsaw Stock Exchange– Poland is not threatened with serious recession for the time being. – As yet, this is just a slowdown, which may be transformed into recession if our GNP drops below 3%. According to Rozłucki, the entire region of Central and Eastern Europe is much less threatened with recession than the West European countries.

It is beyond all doubt, however, that the high growth potential we can offer to investors would become much higher if we could raise the quality of the infrastructure faster and more effectively.

The Russians fail to notice such problems in their country. Igor Naumov of „Niezavissimaya Gazeta” stresses that Russia is willing both to receive investors and to invest abroad. „We have no problems with capital. High oil prices earn us a lot of money. What we are lacking are highly specialised managers and technologies. We can build factories, but we cannot guarantee high quality of the cars”, said Naumov. „Yet if a concern – as recently Volkswagen – wants to launch production in our country, we can enter an alliance with them, build the plant and provide cheap labour.”

What Naumov failed to mention, though, was that other obstacles might pose a problem for investors. „This affects small and medium-sized companies in particular, which complain a lot about administrative obstacles and bureaucracy”, explains Prof. Anatoli Chuikinshei of the marketing and trade department of Kant University in Kaliningrad. He admits, however, that in times of slowdown in the West, the investment profitability, especially in the area of highbrow technologies, may be high precisely in Russia due to the low production costs. „Despite the high inflation of 10%, our economy is growing incessantly”, adds the Professor.

Joachim Weidemann, the head for Central and Eastern Europe of the German Handelsblatt publishing house, corroborates this. „Russia is an interesting market and so is Ukraine”, says Weidemann. „In the case of Ukraine, boom is prevented by the lack of explicit government policies towards the country’s development. In Russia, investments may prove easier. Companies are in debt, and their situation is hardly made better by the war in Georgia. They may turn out to be for sale dirt-cheap at the end of the year.

Today, however, as many as 90 percent of Polish companies have no foreign acquisitions in their strategies. Just a few percent of them are considering this kind of operation. „This situation is slowly starting to change. We receive ever more signals from companies interested in this direction of development”, says Andrzej Kopyrski, Vice President of Bank Pekao SA.

The companies themselves are somewhat more sceptical about foreign expansion. „We do buy companies outside Poland; yet one should bear it in mind that a decided majority of Polish companies have the staff of up to 10 people. In this situation, no foreign expansion is possible”, says Konrad Jaskóła, President of Polimex-Mostostal. For this reason, today’s leaders of regional acquisitions are big concerns such as PKN Orlen or CEZ, while less spectacular transactions are few.

Polish version

„It is some obstacle to investments that the region’s economies are rather small. However, this is definitely the direction that should be taken by companies from that part of Europe”, said the Unicredit economist Martin Blum during the panel „Are We Losing the Chance? Time for International Expansion of Polish and Other Central European Companies”. In his opinion, the value of Polish investments abroad can be expected to grow 10-15% a year in the years to come. Mentioned as the main directions of the expansion are Poland’s neighbours – Ukraine, Russia, Czech Republic. What also forces the foreign expansion of Central European companies is the fact that, despite the persistent high levels of inflowing foreign investments, a slight drop is forecasted for this year in Czech Republic, Hungary, Ukraine and Russia.

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