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Europa 500

Building sustainable success

Alastair Teare, Chief Executive Officer Deloitte Central Europe
Fotorzepa, Radek Pasterski
It gives me great pleasure to welcome you to this special Rzeczpospolita supplement on the Deloitte CE TOP 500 ranking for 2015.

Now in its ninth year, the report is firmly established as one of the key sources of insightful and comprehensive business analysis across the eighteen countries that compose the Central European region.

This time last year, I wrote about the stagnation that appeared to have the region in its grips. This year, we see a more optimistic picture, with over 52% of companies in the ranking recording a rise in revenue (up from 49.8% the previous year).

A number of industries performed particularly well; the strong performance of consumer goods and transport organisations in the region saw their representation in the ranking rise to 176 of the 500 companies, while the booming automotive industry drove higher revenues across the entire industrial goods sector.

The revenue story is not altogether a cause for celebration, however. Falling fuel prices saw nearly 60% of the featured energy companies experience a fall in revenues. This was at least partially responsible for a 1.8% year-on-year decline in the total combined revenues of all 500 companies in the ranking, to EUR 682 bn.

Nonetheless, there is a strong sense - especially when we look at the GDP figures - that the region's four Visegrad economies, Poland, the Czech Republic, Slovakia and Hungary, are in a much more stable and sustainable position than 12 months ago. Most of the region's other economies are only lagging these leaders by some 12 to 18 months.

Sustainability, is about far more than economics alone. When we were compiling the report that accompanies the ranking, we asked many of the region's senior business figures about what sustainability and sustainable growth really mean to them and their organisations. The consensus opinion was that in today's business environment it is impossible for companies to grow without social approval for their efforts and activities. In this sense, companies are increasingly recognising that spending money on sustainability initiatives is an investment in their own future.

A common challenge that many share, is how to justify diverting resources away from initiatives that show a more immediate and measurable return. This is why so many of our interviewees are calling for better government incentives to stimulate spending on sustainability initiatives. As our region moves towards sustainable growth, despite the slowdown in China, recession in Russia, continuing conflict in Ukraine and the other vast challenges that companies and economies face, the need for social approval has never been greater.

The acknowledgement of the importance of sustainability and the responsibility to contribute to society is a clear sign of the increasing maturity and sophistication of the regions' largest companies. Corporate responsibility is a key component to ensure their success, not just over the next one to five years, but for the long-term future.

Źródło: Rzeczpospolita
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