Lekcja 36: Creativity in Business

Do you consider yourself to be a creative person or do you believe it is the domain of a talented few? According to research everyone has boundless imagination if given the right opportunities to prove themselves

Publikacja: 21.05.2008 02:24

Thinking outside the box is a skill that can be learned, practiced and used appropriately, and what better place to put it to use than your workplace.

Don’t forget that creativity isn’t solely connected with the arts. Any business guru will tell you that to succeed in business is to be creative in your role. Growth in business demands creativity. It is what separates your business from competition. The lack of creativity can slowly kill a business. Imagine that without creative thinking your engineering team would not be able to invent the next breakthrough product.

However, those breakthroughs would not be possible if the manager didn’t support his employees’ progress by providing direct help or offering adequate resources and time. Establishing a culture where people are treated with respect boosts innovation and helps the company to grow effectively.

In business today, creativity is the hottest buzzword. Everybody should want to be creative. All companies nowadays are searching for any worthwhile innovation that captures the public's imagination and strengthens the company's position. The key towards discovering and maximising your creativity is to be a member of an organisation that encourages individual and team creativity. Such organisations understand that innovation and creativity, when applied to employee productivity methods, are the source of excellent and high quality products and services.

Wersja audio

Word-of-the-week:

captures -if something captures your imagination or attention, you feel very interested and excited by it (przyciągać, uchwycić)

domain -an area of interest or an area over which a person has control (domena, zakres, obszar)

boundless -having no limit (nieograniczony)

appropriately -suitable or right for a particular situation or occasion (odpowiednio)

solely -only and not involving anyone or anything else (jedynie, wyłącznie)

breakthrough- an important discovery or event that helps to improve a situation or provide an answer to a problem (przełom, osiągnięcie)

buzzword -a word or expression from a particular subject area, that has become fashionable by being used a lot, especially on television and in the newspapers (hasło, slogan, żargon)

Complete the gaps with words from the text

1. 1. I can work …………….for one employer. That is what my contract says.

2. Did you hear the new …………….? It’s silver surfer.

3. If you want to succeed in your job interview dress …………………

4. There have been no ………………..in discovering the cure for AIDS.

odpowiedzi na www.archibald.pl

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