Rzeczpospolita
Ekonomia

Lekcja 33: Are you aware of your marketability?

If a product is marketable it means that it can be easily sold. If we refer the term to a person it reflects the person’s worth in the marketplace. It makes the person valuable and gives better opportunities to climb the career ladder within a company. For example, being bilingual increases your marketability and gives you a better chance for finding a well-paid job

Publikacja: 30.04.2008 05:02

Malwina Staszak

Therefore the more you strive to improve your marketability, the more effective your job search will be. Additionally we have to learn certain key marketing concepts of job-hunting, like touting your accomplishments or paying greater detail to the way you dress. Below I have written a list of important career-minded activities that could determine your marketability. Check how many times you are able to say yes. The more times, the higher the marketability.

1. I read newspapers and magazines (including trade journals) regularly to stay abreast of key issues in business and my field of interest.

2. I attend seminars and workshops that will add to my knowledge and expertise.

3. I have identified my key skills and abilities, as well as my strengths and weaknesses.

4. I know my USP (unique selling point) that differentiates me from other applicants.

5. I attend professional conventions and network with specialists in my field.

6. I never leave the ball in the potential employer's court; I always take a proactive approach.

7. I tell what I can do for the company rather than what the company can do for me.

Investing in one’s self-development guarantees success when looking for a job. The more you become aware of your potentials, the greater the chance of being recognized and hired. To sustain a competitive advantage over others is to become fully aware of one’s marketability.

Wersja audio

Expression-of-the-week

to stay abreast –to be aware of developments and current trends (dotrzymać kroku, być na bieżąco)

Example:

Can you stay abreast of all the changes in computer technology? Glossary:

to climb the career ladder – to move upwards in the company’s hierarchy (wspinać się po szczeblach kariery zawodowej)

bilingual – of a person who is able to use two languages for communication (dwujęzyczny)

strive – to try very hard to do something or to make something happen (starać się, walczyć o coś)

touting – advertising, making known or praising something or someone repeatedly (reklamować, nagłaśniać)

the ball in the potential employer's court – if the ball is in someone's court, they have to do something before any progress can be made in a situation (twoja kolej)

aware – to know that something exists (być świadomym, zorientowanym)

sustain – to maintain (utrzymywać)

Complete the gaps with words from the text

1. I have done all I possibly could in negotiating the deal, now ……………………

2. They …………….hard to make ends meet, having such low salaries.

3. Susan had been ………….her ideas for the advertisement for some time before her boss finally accepted them.

4. When he moved companies it was difficult for him to ……………good relations with old co-workers.

odpowiedzi na www.archibald.pl

Malwina Staszak, metodyk Archibalda

© Licencja na publikację
© ℗ Wszystkie prawa zastrzeżone
Źródło: Rzeczpospolita

Therefore the more you strive to improve your marketability, the more effective your job search will be. Additionally we have to learn certain key marketing concepts of job-hunting, like touting your accomplishments or paying greater detail to the way you dress. Below I have written a list of important career-minded activities that could determine your marketability. Check how many times you are able to say yes. The more times, the higher the marketability.

1. I read newspapers and magazines (including trade journals) regularly to stay abreast of key issues in business and my field of interest.

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