Your anniversaries can be a part of a track record of your experience and know-how. How often a company organizes a celebration depends entirely on the business. There are no rules, only those imposed by common sense and good taste. The typical milestones for corporate celebrations are the 25th, then the 50th, 75th and eventually the 100th, the so called centennial anniversary.
In today’s corporate world an anniversary can mean more than extra bonuses for the staff and a fancy dinner. For example, Land Rover marked its 60th anniversary by donating 60 vehicles, worth about one million pounds, to the Red Cross and the Red Crescent. This type of celebration is far from the typical grand dinner. The celebrated events are being tied to what the company is doing at the moment, rather than what the company did in the past. It reflects how the company wants to be perceived by its employees and customers. Intel, to mark its anniversary, decided to donate one million hours of volunteer work from its employees in areas such as humanitarian and environmental aid.
Businesses are modernizing and going global. The aims of the celebrations are focused more on the staff, which reflects a multicultural working environment. Additionally, it’s not important to wait 5, 10, or 15 years to celebrate an anniversary. With the economy in a downturn, if a start-up company has survived on the market for two years then that’s an anniversary worth celebrating.
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